Creative and Well Written Content + Consistent Messaging Will Make Our Shared #Codes Easily Identifiable Brands

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“My crown is called content,
a crown that seldom kings enjoy”

King Henry VI, William Shakespeare

Writing great content is a choice.  You can choose to put in the time and work required to create great content and build a prosperous brand.  Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources.

 

The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.

 

If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Put another way, Google wants to reward high quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business.

Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right.

CREATIVITY

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.

If you have ideas but don’t act on them, you are imaginative but not creative.

Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create 

Is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line.

 

“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”


—Sternberg & Lubart, Defying the Crowd

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